Cleveland Cavaliers Announce Partnership With Betway Sportsbook


Sports betting may not be legal in Ohio yet, but the Cleveland Cavaliers are already signing sponsorship agreements with sportsbooks.

The first one was signed late last week with the UK-based Betway Group, a company that is poised to launch its first United States sportsbooks in Colorado and New Jersey at some point in the future. 

The company’s deal with the Cavs includes a marketing campaign to promote Betway via in-game commercials and visible broadcast signage at the Rocket Mortgage FieldHouse, as well as being featured on the team’s digital and social media channels.

Additionally, the multi-year agreement will feature the free-to-play “Betway Big Pick,” where fans can compete against each other to win prizes.

“We are thrilled to welcome Betway to the Cavaliers family,” Shelly Cayette, the Cleveland Cavaliers senior vice president, global partnerships, said in a press release. “Sports gaming is an exciting and rapidly growing industry and we are excited to bring ‘Betway Big Pick’ to our fans. We’re proud to partner with one of the preeminent platforms in this space, Betway, and help bolster their presence and connectivity throughout the Cleveland market and across our global fanbase.”

Sports betting is coming … eventually

While sports betting is not legal yet in Ohio, the Ohio Senate Select Committee on Gaming has its final hearing this Wednesday. Sen. Kirk Schuring, the chair of the committee, said he expects a bill to be brought before the full legislature by the end of April, and there is legitimate hope a bill can be passed and signed into law by the end of the year. Gov. Mike DeWine has already said, numerous times, that he is prepared to sign a sports betting bill into law.

In the meantime, the Cavs are seemingly going all-in with Betway for the 2021-22 season. The team will feature Betway’s logo on the baseline of the floor, and the company will be the “presenting partner” of CavsHQ next season, the team’s magazine-style TV show on FOX Sports Ohio.

“We are honored to enter into a partnership deal with the Cleveland Cavaliers,” said Betway CEO Anthony Werkman in the press release. “The Cavs have proved to be one of the most consistent and exciting teams in the NBA in recent years and we’re looking forward to seeing the Betway brand associated with them.”

Betway’s deal with the Cavs also includes the company being a “supporting partner” of the Cleveland Wheelchair Cavaliers, a team in the  National Wheelchair Basketball Association.

Photo by Kelley L. Cox / USA Today Sports


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